Château Mouton Rothschild, June 16, 2013
by Paige Donner
Photos by Paige Donner (and one by Anonymous Pirate Photographer) c. Paige Donner 2013
L’Art et L’Etiquette
This is the title of the current exhibit at the new Château Mouton Rothschild Museum and Cellars in Pauillac. On display are the famous wine labels dating back to the very first one created in 1924. Below here is an excerpt from the official Château book explaining the new museum and cellars, translated from the French (to the best of my ability):
The call to great artists to illustrate each year the Mouton wine labels was a genius idea; but one that required time to be understood and accepted.
After an initial try, perhaps a bit too early with the label designer Jean Carlu in 1924, at the very first occasion of “bottled at the chateau,” Baron Philippe waited until 1945 to definitively establish this practice of adding this artistic flair to his Mouton wine labels which would eventually constitute the visual signature of Mouton – and each one of its vintages.
From that moment until today a passionate collection is enriched each year by a new piece of artwork, which reunites, through the wine’s labels, the most famous and celebrated contemporary artists of their day, and the most diverse: from Miró to Chagall, from Braque to Picasso, from Tapies to Francis Bacon, from Dali to Balthus, and even Prince Charles of England!