French Cocktail Hour Voila! Aperitif

New York, New York, April 22, 2011 – French Cocktail Hour, or Apéritif à la Française, now in its eighth consecutive year in the U.S., announces its partnership with House Party™ to select 1,000 French Cocktail Hour hosts for a unique summer soirée on Thursday, June 2nd 2011. Organized by the French Ministry of Food Agriculture & Fisheries and produced by Sopexa, this annual French pastime celebration, aptly named, apéritif(ah-pair-ee-teef), was originally conceived to “whet the appetite” for dinner or lunch. Today it is recognized as an integral part of daily French social life and perhaps one of the most pleasurable parts of the day. “Now in our third year partnering with House Party™, we anticipate over 15,000 excited guests to simultaneously rendezvous in 1,000 U.S. homes”, says Valérie Gérard-Matsuura, Business Development Manager at Sopexa USA. Mark your calendars and apply today to kick-off the summer with close friends over drinks and tasty bites, all in celebration of this cherished moment at the end of the day – just as the French do!

BECOME A 2011 FRENCH COCKTAIL HOUR HOST! 1,000 French Cocktail Hour hosts are now being selected to throw an Apéritif à la Française House Party™. This year’s French Cocktail Hour House Party™ is open to residents in 10 participating states: Connecticut, Delaware, Florida, Georgia, Maryland, New Jersey, New York, Pennsylvania, Virginia, and Washington D.C.

Deadline is Friday, April 29th – APPLY TODAY 
Become a French Cocktail Hour host and, if selected, enter to various prizes, including a glamorous trip for two to France at the 5-Star Les Sources de Caudalíe Hotel & Spa, courtesy of the French Government Tourism Office.

Once selected, each host will create their own party page on (goes live May 5) where they can blog about their parties, post pictures, videos and stories to be shared on the national party page with other hosts!

To help make throwing their chic soirée a snap, hosts will receive the 2011 French Cocktail Hour Party Pack, which includes the Ultimate Guide to Hosting French Cocktail Hour, as well as party accoutrements such as a cocktail recipe book, silver serving tray, cocktail shaker, cheeseboard, hostess apron and more. Coupons from cheese and wine participating brands will also be included to aid the host in putting some French Chic into their party!

2011 Event Sponsors are: B & B, Barton & Guestier, Noilly Prat, Ile de French Cheese, Le Palais des Thés and the French Government Tourism Office. Participating retailers, Simply Gourmand and Wally’s Wines, will also offer something beneficial to each household. Available May 9th to June 2nd, the online French Concierge will be able to assist in preparing hosts for an authentic Parisian soirée starting Thursday, June 2nd!

All lovers of French food and drink are invited to connect and follow French Cocktail Hour at Facebook .




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