Mad Men And Cocktails – A Vintage Comeback

Cocktails in Paris at Le Royal Parc Monceau

Vintage spirits and forgotten cocktails are quaffed anew. In a nod to tradition and technology, AMC’s Mad Men Cocktail Culture smart phone app helps users master the forgotten art of cocktail mixing.

And in a campaign throwback, Mr. Peanut, the iconic Planters Peanuts character, has begun to talk (the voice of Robert Downey Jr.) for the first time in the 94 years since he was first introduced with the hope of “charming” consumers.

Vintage consumption is flourishing online and off. Call it the renaissance of retro, from once-passé décor aesthetics, to traditional barbershops for classic haircuts, to old fashioned sweets appealing to our inner child. Even the colors of yesteryear are back. Honeysuckle pink, specifically Pantone 18-2120 TCX, is the new-crowned hue of 2011. It recalls the lipstick our mothers wore, or maybe the tile in our ‘50s bathrooms. Crops of new restaurants pay homage to American culinary classics.

Tapping revived interest in forgotten fruits, veggies and animal breeds, “heirloom” businesses offer rare vintage produce. Lost Nation Orchard in New Hampshire offers orchard shares of Russian apples that arrived in the U.S. back in the 19th century. Chatham Marketplace, a food co-op in North Carolina, sells vintage varieties labeled with histories of their origins. Meanwhile, Thomas Jefferson’s Monticello holds an annual Heritage Harvest Festival, bringing back old-fashioned gardening, local food and preservation of heritage plants.

Nostalgic travelers are ringing cash registers where happy memories were once made. Beset with budget cuts, the U.S. National Park Service hopes to inspire nostalgia with historic park brochures on its website, including a vintage 1913 one from Crater Lake National Park. Officials hope to evoke childhood memories of family vacations long past, when mom and dad might “see the USA in a Chevrolet” on a cross-country jaunt when gas was a quarter a gallon. Read MORE on KWE


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